REALTEAM SAILING – A new professional sailing structure

For Realteam Sailing

The Brief:
imagine and design the Team’s corporate identity, apply it as full dress on both the D35 and X40 boats aswell as on the crew members sailing and representation clothes. Design, produce and follow-up Realteam’s online presence.

The solution:
we designed a visual ID centered on the team’s main colors (blue and grey/white) and on the symbols of the bow and arrow. The design elements were simply and effectively applied to the dress of the two boats, ensuring an outstanding visibility. For the online solution, b+g designed and produced a fully mobile responsive, web 2.0 online platform mainly fed via social network channels ran directly by the client’s teams.