Montreux Jazz Festival
The first poster of the now legendary festival is created by our agency. Four more, as well as various books and CD / DVD boxes will follow.
Montreux-Vevey Music Festival
Brand identity, publishing
MMM Crissier Shopping Centre
First step of B + G in the world of retail. A long-lasting specialization that has shaped the DNA of the agency’s “results oriented » gene.
The agency’s beginnings in road safety
Parti Libéral Vaudois
First political communication campaign, a specialization continues at B+G today still.
Fête des Vignerons
In collaboration with the festival’s craftsmen and artists, the agency produces the poster of this mythical edition!
Olin Ski Europe
One of the first ‘sports and leisure’ clients of B+G.
The ‘Bon pour la tête’ slogan (good for the mind) is conceived, followed by a 360° communication campaign for the most dynamic magazine of the eighties and following of French-speaking Switzerland.
Terre des Hommes
B + G imagines, creates and relays a fundraising campaign that remains – to this day – the campaign that generated the best results for Terre des Hommes.
Launch campaign for one of Lausanne’s major shopping centres – in collaboration with Erika Hess, Grand skiing champion. The partnership with Métropole Lausanne lasted for almost thirty years!
Office de la Marque Qualité Terravin
For over 25 years, B+G partners with Terravin to develop, position and ensure the Canton of Vaud’s best swiss wines are appreciated widely.
Only a year since the words ‘world wide web’ started appearing in Swiss media, B+G launches its first website: a regional platform known today under the name ‘MyMontreux.ch.
Parti Libéral Suisse
The visual identity is redesigned and made consistent, several electoral campaigns follow.
Launch campaign of Montreux’s shopping centre. A loyal client 20 years later still.
Start of the partnership with the Reitzel group. The tagline of the Hugo Reitzel brand ‘créateur de saveurs’ is conceived.
B+G contributes to relaunching Switzerland’s first online supermarket and follows through its integration to the Migros group.
Similar to LaRedoute in the nineties, B+G helps this French brand to settle and thrive in Switzerland.
Association des Notaires Vaudois
Re-branding and launch of a bold creative campaign to change the perception of an old profession.
Having designed the brand identity and managed all communication aspects of French-speaking Switzerland’s first water park, B+G sets up an operation that gathers over 86000 participants through 250 Facebook groups for the opening of the ‘BoosterLoop’ slide.
Repositioning and implementation of the social media strategy for the EMEA region of the global leader in equipment and construction machinery rental.
FEI (Fédération Equestre Internationale)
Annual report, event communication, brand design.
B+G has the opportunity to design the team’s sail boats as well as its communication tools.
Product launch of the Omnia range in Switzerland
Management until 2017 of all communication operations and 360° campaigns for French-speaking Switzerland’s first outlet shopping centre.
Communication and re-branding of a legendary cheese. A happy collaboration with a genuine product of the circular economy, which continues to thrive and evolve!
CHEZ Camille Bloch
Branding, creating the visual identity and 360° communication for Camille Bloch’s visitors’ centre, makers of the famous Ragusa and Torino chocolates.
Strategy, development, creation and management of all communication elements of this exceptional sporting event.
Re-branding and 360° communication internationally (Europe, Americas, China, India, South Korea) for LIST Technology AG, a global leader in the field of industrial reactor-mixers.
Branding, communication concept, website, and social media for Nomad – Marie Gétaz Architects.
The agency has obtained B-Corporation certification, marking its commitment to contribute to the development of a better world by actively participating in the transition towards an inclusive and regenerative economy.
Development, creation, production, and communication strategy for the “Travel Journal in the Land of Chasseral,” an original concept to promote sustainable tourism during the Covid-19 pandemic in 2020 and 2021.
CICR – International Committee of the Red Cross
Design, implementation, communication strategy, and national fundraising campaigns for the International Committee of the Red Cross (CICR). Positive ROI on all campaigns.
Point Vert – Garden and Production
Re-branding, concept and communication strategy, as well as 360° planning and management of communication and promotion campaigns for Point Vert garden centers.
BIOSPHERES – Regenerative Agriculture
Marketing and commercial strategy, branding, and communication for Biosphères, the French leader in ecological and solidarity transition: training in agroecology, CSR (Corporate Social Responsibility) support.
SATOM – Towards a New Brand Identity
Positioning and branding analysis, communication strategy, content creation, coaching, and support.
Swiss Leisure Sites Federation.
The agency is one of the initiators and founding members of the SLSF (Swiss Leisure Sites Federation), which aims to defend and promote the interests of Swiss players in the excursionism sector, namely day tourism, which attracts more than 40 million visitors annually in our country.
THEMATIS Cultural Engineering
B+G is involved in the acquisition of Thematis, a leading company in Switzerland and internationally in the fields of scenography, experience design, and cultural engineering.
As in 2020, the Foundation Share (the only food bank in the canton of Geneva) has commissioned the agency to design, execute, produce, and broadcast its biennial campaign to acquire new donors. Just like in 2020, the ROI is significantly positive.
Mondial du Chasselas
After designing and managing the association’s communication since its creation in 2012, the agency is involved in the creation of the comic book “On the Trail of Chasselas” and oversees the promotion of decentralized tastings that will follow from 2022 onwards, replacing the Chasselas Festival.
B+G becomes BG CO-CREATIVE STRATEGY.
In its fifty-sixth year of existence, following profound reflection on its purpose and mission in a world undergoing necessary transformation, the agency adopts a new verbal and visual identity and unveils a new proposition to actively assist its clients in participating in the transition towards a sustainable, inclusive, and regenerative economy.