Plan de travail 1
Plan de travail 1

Timeline

Since its inception in 1967, three generations of passionate designers, communicators and technicians have forged identities and designed communication campaigns for a wide range of local, national and international clients.

1968

Montreux Jazz Festival
The first poster of the now legendary festival is created by our agency. Four more, as well as various books and CD / DVD boxes will follow.

1970

Montreux-Vevey Music Festival
Brand identity, publishing

1972

MMM Crissier Shopping Centre
First step of B + G in the world of retail. A long-lasting specialization that has shaped the DNA of the agency’s “results oriented » gene.

1974

TCS
The agency’s beginnings in road safety

1975

Parti Libéral Vaudois
First political communication campaign, a specialization continues at B+G today still.

1977

Fête des Vignerons
In collaboration with the festival’s craftsmen and artists, the agency produces the poster of this mythical edition!

1978

Olin Ski Europe
One of the first ‘sports and leisure’ clients of B+G.

1982

L’Hebdo
The ‘Bon pour la tête’ slogan (good for the mind) is conceived, followed by a 360° communication campaign for the most dynamic magazine of the eighties and following of French-speaking Switzerland.

1986

Terre des Hommes
B + G imagines, creates and relays a fundraising campaign that remains – to this day – the campaign that generated the best results for Terre des Hommes.

1988

Métropole Lausanne
Launch campaign for one of Lausanne’s major shopping centres – in collaboration with Erika Hess, Grand skiing champion. The partnership with Métropole Lausanne lasted for almost thirty years!

1994

Office de la Marque Qualité Terravin
For over 25 years, B+G partners with Terravin to develop, position and ensure the Canton of Vaud’s best swiss wines are appreciated widely.

1996

montreux.ch
Only a year since the words ‘world wide web’ started appearing in Swiss media, B+G launches its first website: a regional platform known today under the name ‘MyMontreux.ch.

1997

Parti Libéral Suisse
The visual identity is redesigned and made consistent, several electoral campaigns follow.

1998

Forum Montreux
Launch campaign of Montreux’s shopping centre. A loyal client 20 years later still.

2001

Reitzel
Start of the partnership with the Reitzel group. The tagline of the Hugo Reitzel brand ‘créateur de saveurs’ is conceived.

2003

LeShop.ch
B+G contributes to relaunching Switzerland’s first online supermarket and follows through its integration to the Migros group.

2004

King Jouet
Similar to LaRedoute in the nineties, B+G helps this French brand to settle and thrive in Switzerland.

2009

Association des Notaires Vaudois
Re-branding and launch of a bold creative campaign to change the perception of an old profession.

2010

Aquaparc
Having designed the brand identity and managed all communication aspects of French-speaking Switzerland’s first water park, B+G sets up an operation that gathers over 86000 participants through 250 Facebook groups for the opening of the ‘BoosterLoop’ slide.

2011

FEI (Fédération Equestre Internationale)
Annual report, event communication, brand design.

2011

The Cat Rental Store
Re-positioning and setup of the EMEA social media strategy for the world leader in rental of construction equipment and machines.

2012

Alinghi
B+G has the opportunity to design the team’s sail boats as well as its communication tools.

2012

Bulgari
Product launch of the Omnia range in Switzerland

2013

Outlet Aubonne
Management until 2017 of all communication operations and 360° campaigns for French-speaking Switzerland’s first outlet shopping centre.

2014

Vacherin Mont-d’Or
Communication and re-branding of a legendary cheese

2017

CHEZ Camille Bloch
Branding, creating the visual identity and 360° communication for Camille Bloch’s visitors’ centre, makers of the famous Ragusa and Torino chocolates.

2017

Montreux Acrobaties
Strategy, development, creation and management of all communication elements of this exceptional sporting event.

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