Timeline

Since the foundation of the agency in 1967 and the creation of the first poster for the Montreux Jazz Festival, to its repositioning in the context of the advent of an inclusive and regenerative economy with the B-Corp Certification in 2019, and a new proposal of meaning and value in 2023, three generations of designers, communicators, and passionate technicians have shaped the identities and designed communication strategies and campaigns for a broad spectrum of local, national, and international clients.

1968

Montreux Jazz Festival
The first poster of the now legendary festival is created by our agency. Four more, as well as various books and CD / DVD boxes will follow.

1970

Montreux-Vevey Music Festival
Brand identity, publishing

1972

MMM Crissier Shopping Centre
First step of B + G in the world of retail. A long-lasting specialization that has shaped the DNA of the agency’s “results oriented » gene.

1974

TCS
The agency’s beginnings in road safety

1975

Parti Libéral Vaudois
First political communication campaign, a specialization continues at B+G today still.

1977

Fête des Vignerons
In collaboration with the festival’s craftsmen and artists, the agency produces the poster of this mythical edition!

1978

Olin Ski Europe
One of the first ‘sports and leisure’ clients of B+G.

1982

L’Hebdo
The ‘Bon pour la tête’ slogan (good for the mind) is conceived, followed by a 360° communication campaign for the most dynamic magazine of the eighties and following of French-speaking Switzerland.

1986

Terre des Hommes
B + G imagines, creates and relays a fundraising campaign that remains – to this day – the campaign that generated the best results for Terre des Hommes.

1988

Métropole Lausanne
Launch campaign for one of Lausanne’s major shopping centres – in collaboration with Erika Hess, Grand skiing champion. The partnership with Métropole Lausanne lasted for almost thirty years!

1994

Office de la Marque Qualité Terravin
For over 25 years, B+G partners with Terravin to develop, position and ensure the Canton of Vaud’s best swiss wines are appreciated widely.

1996

montreux.ch
Only a year since the words ‘world wide web’ started appearing in Swiss media, B+G launches its first website: a regional platform known today under the name ‘MyMontreux.ch.

1997

Parti Libéral Suisse
The visual identity is redesigned and made consistent, several electoral campaigns follow.

1998

Forum Montreux
Launch campaign of Montreux’s shopping centre. A loyal client 20 years later still.

2001

Reitzel
Start of the partnership with the Reitzel group. The tagline of the Hugo Reitzel brand ‘créateur de saveurs’ is conceived.

2003

LeShop.ch
B+G contributes to relaunching Switzerland’s first online supermarket and follows through its integration to the Migros group.

2004

King Jouet
Similar to LaRedoute in the nineties, B+G helps this French brand to settle and thrive in Switzerland.

2009

Association des Notaires Vaudois

Re-branding and launch of a bold creative campaign to change the perception of an old profession.

2010

Aquaparc

Having designed the brand identity and managed all communication aspects of French-speaking Switzerland’s first water park, B+G sets up an operation that gathers over 86000 participants through 250 Facebook groups for the opening of the ‘BoosterLoop’ slide.

2011

The Cat Rental Store

Repositioning and implementation of the social media strategy for the EMEA region of the global leader in equipment and construction machinery rental.

2011

FEI (Fédération Equestre Internationale)

Annual report, event communication, brand design.

2012

Alinghi

B+G has the opportunity to design the team’s sail boats as well as its communication tools.

2012

Bulgari

Product launch of the Omnia range in Switzerland

2013

Outlet Aubonne

Management until 2017 of all communication operations and 360° campaigns for French-speaking Switzerland’s first outlet shopping centre.

2014

Vacherin Mont-d’Or

Communication and re-branding of a legendary cheese. A happy collaboration with a genuine product of the circular economy, which continues to thrive and evolve!

2017

CHEZ Camille Bloch

Branding, creating the visual identity and 360° communication for Camille Bloch’s visitors’ centre, makers of the famous Ragusa and Torino chocolates.

2017

Montreux Acrobaties

Strategy, development, creation and management of all communication elements of this exceptional sporting event.

2018

LIST Technology AG

Re-branding and 360° communication internationally (Europe, Americas, China, India, South Korea) for LIST Technology AG, a global leader in the field of industrial reactor-mixers.

2019

NOMAD Architects

Branding, communication concept, website, and social media for Nomad – Marie Gétaz Architects.

2019

B-Corp Certification

The agency has obtained B-Corporation certification, marking its commitment to contribute to the development of a better world by actively participating in the transition towards an inclusive and regenerative economy.

2020

Jura Bernese Tourism

Development, creation, production, and communication strategy for the “Travel Journal in the Land of Chasseral,” an original concept to promote sustainable tourism during the Covid-19 pandemic in 2020 and 2021.

2020

CICR – International Committee of the Red Cross

Design, implementation, communication strategy, and national fundraising campaigns for the International Committee of the Red Cross (CICR). Positive ROI on all campaigns.

2020

Point Vert – Garden and Production

Re-branding, concept and communication strategy, as well as 360° planning and management of communication and promotion campaigns for Point Vert garden centers.

2021

BIOSPHERES – Regenerative Agriculture

Marketing and commercial strategy, branding, and communication for Biosphères, the French leader in ecological and solidarity transition: training in agroecology, CSR (Corporate Social Responsibility) support.

2021

SATOM – Towards a New Brand Identity

Positioning and branding analysis, communication strategy, content creation, coaching, and support.

2021

Swiss Leisure Sites Federation.

The agency is one of the initiators and founding members of the SLSF (Swiss Leisure Sites Federation), which aims to defend and promote the interests of Swiss players in the excursionism sector, namely day tourism, which attracts more than 40 million visitors annually in our country.

2021

THEMATIS Cultural Engineering

B+G is involved in the acquisition of Thematis, a leading company in Switzerland and internationally in the fields of scenography, experience design, and cultural engineering.

2022

Fondation PARTAGE

As in 2020, the Foundation Share (the only food bank in the canton of Geneva) has commissioned the agency to design, execute, produce, and broadcast its biennial campaign to acquire new donors. Just like in 2020, the ROI is significantly positive.

2022

Mondial du Chasselas

After designing and managing the association’s communication since its creation in 2012, the agency is involved in the creation of the comic book “On the Trail of Chasselas” and oversees the promotion of decentralized tastings that will follow from 2022 onwards, replacing the Chasselas Festival.

2023

B+G becomes BG CO-CREATIVE STRATEGY.

In its fifty-sixth year of existence, following profound reflection on its purpose and mission in a world undergoing necessary transformation, the agency adopts a new verbal and visual identity and unveils a new proposition to actively assist its clients in participating in the transition towards a sustainable, inclusive, and regenerative economy.

ré-création ré-créatif récré-actif action!

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