Co-creative Strategy
Our methodology
To help you formulate and implement your sustainable development strategy, and in particular to ensure that your communication creates meaning and builds lasting bonds with all your stakeholders around this strategy, we offer a proven methodology based on four participative workshops.
1. TOPMARK – STRATEGIC PLANNING
Formulating strategic planning and key sustainability indicators for your organisation, your marketing, your brand and your communication.
1. BRAND MAKING – BRAND FUNDAMENTALS
Define principles (values, vision, mission) and sustainable value and meaning propositions for your brand and its stakeholders.
3. ESG PERSONAS
Identify, understand and name the environmental, social and governance (ESG) needs and expectations of your stakeholders.
4. SDG
ACTION PLAN
Determine the priority areas and actions of your sustainability strategy within the 17 UN Sustainable Development Goals (SDGs), and choose on which, when and how it is relevant to communicate.
5. DESIGN AND OPERATIONS
Adapting and developing communication concepts, messages and channels. Design, Production, Distribution, Optimisation.
Let’s start something new
together!
BG Co-Creative Strategy, an agency focused on branding, marketing and communications that can help achieve the Sustainable Development Goals, is at your disposal for any questions or requests for information. Please do not hesitate to contact us.
