Our history

1968
1968

Montreux-Jazz Festival

Creation of the first poster for the now legendary festival. Four more will follow, along with various books and CD/DVD boxes.

1970
1970

Montreux-Vevey Music Festival

Visual identity, publishing

1972
1972

MMM Crissier shopping center

BG’s first steps in the world of retail. A specialization that has left its mark on the agency’s DNA with the ‘results-oriented’ gene.

1974
1974

TCS – Road safety

The agency’s beginnings in road safety. A collaboration that continues happily and innovatively for over fifty years!

1975
1975

Vaud Liberal Party

The agency’s first political communication campaigns.

1977
1977

Vevey’s Winegrowers’ Festival

In collaboration with the Festivals artisans and artists, the agency is designing the poster and comms assets for this legendary event!

1978
1978

Olin Ski Europe

One of BG’s very first sports & leisure clients.

1982
1982

L’Hebdo

Invention of ‘Bon pour la tête’ and 360° communication for the most dynamic magazine in French-speaking Switzerland in the eighties (and beyond).

1986
1986

Terre des Hommes

B+G imagines, creates and distributes a fundraising campaign that remains – to this day – the campaign that generated the best results for Terre des Hommes.

1988
1988

Métropole Lausanne

Launch campaign for the Lausanne shopping centre – sponsored by ski champion Erika Hess. The collaboration with Métropole will last almost thirty years!

1994
1994

Terravin Wine Quality Label

For over 30 years now, B+G has been working alongside Terravin to develop the positioning and reputation of the best Vaud wines.

1996
1996

montreux.ch

Barely a year after the words ‘world wide web’ first appeared in the Swiss media, B+G launched its first website: a regional portal now known as MyMontreux.ch

1997
1997

Swiss Liberal Party

Redesign and standardization of the visual identity, numerous election campaigns.

1998
1998

Montreux Forum

Opening campaign for the Montreux shopping centre. A collaboration that has continued for over 20 years 🙂 Thank you!

2001
2001

Reitzel

Beginning of collaboration with the Reitzel Group and invention of the baseline “Créateur de saveurs” for the Hugo Reitzel brand.

2003
2003

LeShop.ch

BG is contributing to the relaunch of Switzerland’s leading online supermarket and supporting its integration into the Migros federation of cooperatives.

2004
2004

King Jouet

As it did for La Redoute in the 1990s, B+G is helping this French retailer to successfully establish itself in Switzerland.

2009
2009

Association of Vaud Notaries (ANV)

Re-branding and launch of a creative, offbeat campaign to raise the profile of a profession that’s almost as old as the world…

2010
2010

Aquaparc

After having created the brand and visual identity and while managing all the marcom activities for the leading water park in French-speaking Switzerland, B+G sets up an operation that attracts more than 86,000 participants via 250 Facebook groups for the launch of the BoosterLoop slide.

2011
2011

The Cat Rental Store (Caterpillar)

Repositioning and implementation of the EMEA social media strategy for the world leader in the rental of construction equipment and machinery.
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2011
2011

FEI (International Equestrian Federation)

Annual reports, event communication, brand design.

2012
2012

Alinghi, Americas’Cup Winner

BG has the pleasure of creating the livery for the yachts and developing the Team’s communication materials.

2012
2012

Bulgari

Product launch of the Omnia fragrance range on the Swiss market.

2013
2013

Outlet Aubonne

Managing the 360° communication campaigns and operations of the first Outlet in French-speaking Switzerland until 2017.

2014
2014

Vacherin Mont-d’Or

Communication and re-branding of a legendary swiss cheese. A successful collaboration with a genuine product of the circular economy, which is continuing and developing.
 

2017
2017

CHEZ Camille Bloch

Branding, design of the communication universe and creation of the 360° media for the Visitors Centre of Camille Bloch, producer of the legendary Ragusa and Torino chocolates.
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2017
2017

Montreux Acrobatics

Strategy, design, creation and management of all communication elements for an exceptional sporting event, successfully renewed in 2021..

2018
2018

LIST Technology AG

Re-branding and 360° international communications (Europe, Americas, China, India, South Korea) for LIST Technology AG, world leader in the field of industrial reactor mixers.

2019
2019

B-Corp certification

The agency achieves B-Corporation certification, demonstrating its commitment to contributing to the development of a better world by actively participating in the transition to an inclusive and regenerative economy

2020
2020

Jura Bernois Tourisme

Development, creation, production and communication strategy for the ‘Carnet de Voyage au Pays de Chasseral’, an original concept to promote gentle tourism during the Covid-19 pandemic in 2020 and 2021.

2020
2020

Point Vert – Garden and production

Re-branding, communications concept and strategy, 360° management of communications and promotional campaigns for Point Vert garden centres.

2021
2021

BIOSPHERES – Regenerative agriculture

Marketing and sales strategy, branding and communications for Biosphères, the French leader in ecological transition and solidarity: training in agroecology, CSR support.

2021
2021

Swiss Federation of Leisure Sites. (FSL)

The agency is one of the initiators and founding members of the FSL (Fédération Suisse des Sites de Loisirs), which aims to defend and promote the interests of Swiss players in the day-tripping sector, which generates more than 40 million visitors a year in our country.

2021
2021

SATOM – Towards a new brand identity

Positioning and branding analysis, communications strategy, content creation, coaching and support.

2021
2021

THEMATIS Cultural Engineering

BG is participating in the acquisition of Thematis, a leading Swiss and international company in the fields of scenography, experience design and cultural engineering.

2022
2022

Fondation PARTAGE

As in 2020, the Fondation Partage (the only food bank in the canton of Geneva) commissioned the agency to design, produce and distribute its biennial campaign to attract new donors. As in 2020, and then again in 2024, the ROI is largely positive.

2022
2022

Mondial du Chasselas

Having designed and managed the association’s communications since its creation in 2012, the agency is now helping to design the comic strip ‘Sur la piste du chasselas’ and managing the promotion of the decentralized tastings that will follow on from the Fête du Chasselas from 2022.

2023
2023

B+G becomes BG CO-CREATIVE STRATEGY.

In its fifty-sixth year of existence, and following an in-depth reflection on its raison d’être and its mission in a world undergoing necessary change, the agency is adopting a new verbal and visual identity and unveiling a new proposal to help its clients play an active part in the transition to a sustainable, inclusive and regenerative economy.

2023
2023

Les Émergences musicales

The agency is delighted to be designing the visual identity, universe and communications media for this new cultural and musical event on the Vaud Riviera, under the aegis of La Saison culturelle de Montreux.

2023
2023

Swiss Triple Impact

BG has joins the Leaders directory of the STI programme, which helps Swiss companies to define a concrete, tailor-made sustainability strategy.

2024
2024
Synchrotech
BG has been chosen by Synchrotech, a Swiss company specialising in data and improving business performance, to redesign its visual and verbal identity and its communication tools, with a particular focus on sustainability issues.
2024
2024
La Maison des Bosquets
More than just a retirement home, La Maison des Bosquets is a real ‘home from home’ where you can live, work, socialise, share, eat or just drop in. The agency is helping this exceptional institution to define its brand strategy and fundamentals, and to draw up its sustainability roadmap.
2024
2024
Groupe Reitzel
It takes courage to successfully complete the pickle’s ecological and ethical transition! The Retzel Group has put sustainability at the heart of its corporate strategy with the VIA programme. BG supports it in formulating and creating its messages to communicate this essential approach.

Let’s start something new

together!

BG Co-Creative Strategy, an agency focused on branding, marketing and communications that can help achieve the Sustainable Development Goals, is at your disposal for any questions or requests for information. Please do not hesitate to contact us.