Les Diurnes – Yvorne Grandeur Nature

Yvorne Grandeur Nature was looking for a new name for its “Biodiversity Days”, an event that has invited the public for several years to discover firsthand the sustainable practices and commitment of Yvorne’s winegrowers.

To give the event a fresh, modern identity while remaining true to the spirit of the vineyards and sustainability, the name needed to be short, memorable, positive and experience-driven:

Les Diurnes

Festival of Sustainable Viticulture

“Les Diurnes” refers to everything associated with daylight, as opposed to nighttime, thus preserving the original idea of the “Days”. The name also carries a literary and elegant quality. It subtly evokes the world of classical antiquity, recalling Greek and Roman mythology and their figures associated with wine: Dionysus and Bacchus.

The logotype is deliberately simple, evoking the sun while remaining consistent with the brand’s visual identity, built around macro photography.