"Everything you touch,
You change.
Everything you change
Changes you.
The only permanent truth
Is change…"
Lauren Oya Olamina
Earthseed: The Book of the Living
in "Parable of the Sower," Octavia E. Butler, 1993
becomes
ASSESSMENT
Today, humanity is facing existential changesthat require a profound transformation in the way
we live, think, and express our world.
CONTEXT
Since the emergence of advertising in the
19th century, marketing and communication professionals
have significantly contributed to the development
of a hyper-consumer society that must reform itself without delay.
VISION
In doing so, we, as professionals, have developed
proven methodologies and skills
that enable us to bring about change.Active in marketing and
communication since 1967, we want to make our
expertise available to actively contribute to the changes the world
needs.
MANTRA
Build meaning,
create connections.
MISSION
Co-responsible for the state of the world, we help our clients formulate and implement their business, brand, and communication strategy to support them in the social, economic, and environmental transition.
MISSION
We provide our strategic, creative, and operational expertise to reform consumer society, participate in changing underlying systems of meaning, and actively encourage all stakeholders to practice and promote sustainability.
SENSE PROPOSITION
We help our clients articulate the meaning of their propositions, establish and lead their business, brand, and communication strategy to build lasting connections and guide them as committed actors in the social, economic, and environmental transition.
50 Years of Uninterrupted Collaboration
with our client TCS (road safety)
1 Conviction - Being an Agent of
Change
25 Clients in Evolution
COMMITMENTS
In 2019, we obtained the BCorp Certification
attesting to our commitments in environmental,
societal, and governance matters.
In 2023, we joined the Swiss Triple Impact directory
with the four formal commitments listed here.
And we achieved a B score in the ESG evaluation
conducted by CRIF-Synegy, placing us among the top
33% of the best-rated companies out of
470,000 examined in Switzerland (...).
RESOURCES
The Doughnut theory by economist Kate Raworth,lays out the fundamentals of a sustainable
and regenerative economy vs. the shareholder growth models developed and practiced in the 19th and 20th centuries. B Lab's Theory of Changepresents the transformations to implement and concrete solutions to adopt
by companies for the advent of an inclusive, fair, and regenerative economy. The Science Based Targets Initiativeand the SME Climate Hub are reference frameworks for companies making
climate commitments, involving massive emission reduction measures to stay below
1.5°C of global warming.
The Swiss Boards for Agenda 2030 Playbook is a guide for Swiss Boards of Directors and executives
to guide them step by step in the transition to a positive impact economy. Parable of the Sower is a dystopian novel published in 1993 by American writer Octavia E. Butler.
It is set from 2024 to 2027 on a Earth heavily affected by climate change and social inequality.
Approach Desire for Meaning – Need for Connection – Sobriety
To illustrate our commitment to actively participate in the reforms our world needs as branding, marketing, and communication professionals, we have designed and created three "fake real advertisements," produced according to the prevailing rules in marketing communication today.
We displayed them as posters in the street and on social media, overloaded with letters cut out from magazines: Desire for Meaning – Need for Connection – Sobriety.
Our goal: Illuminate how brands and their campaigns work to feed never-satisfied impulses – the engine of hyper-consumption (1), rather than addressing deep human needs to encourage responsible and sustainable consumption.
Our question: Can marketing and communication honestly contribute to a sustainably better world?
Our answer: Yes, provided they strive to promote and develop a socially and environmentally sustainable economy, and work to change the systems of meaning to reform the engines of consumption.
How? Our methodological and practical approach answers this question.
